Founder, NOW Strategist

10 years of building a brand in public.

I learned the hard lessons so hopefully you don't have to. Now I help women who are creating — and wanting to create — businesses of their own.

See the Work My Story
Allure Aesthetics
The Skin Boca Raton
Lash Glow Boca
Milk Mavens
NuLogic Solutions
Allure Aesthetics
The Skin Boca Raton
Lash Glow Boca
Milk Mavens
NuLogic Solutions
The Origin

Before the agency, I built the product.

I created Bootaybag from $300. Pitched it on Shark Tank and had the privilege of scaling it to multiple six figures with a team of 10 women.

Now I feel passionate about helping other women find their why. I feel so grateful to have learned the lessons and taken the risks at a young age and now my next chapter is about giving back.

We run households, raise kids, manage entire lives — and somehow we're still underrepresented at the top. Let's change that.

The Work

Before and after.

Before
Before
→
→
After
After
Lash Glow Boca
Full Shopify build · Booksy · Mobile-first
From a black screen with 'BOOK HERE NOW' to a full editorial storefront with 333 five-star reviews.
333+
Five-Star Reviews
98%
Rebook Rate
Before
Before
→
→
After
After
Allure Aesthetics
Full brand rebuild · Shopify · Email · Paid Media
Generic template to custom luxury medspa site with peptide landing pages, Klaviyo, and Google Ads.
38%
Growth
3,250
Email List

x

Heather S. · Owner, Allure Aesthetics
Before
Before
→
→
After
After
Milk Mavens
Full Shopify build · Editorial direction · Insurance flow
Built from scratch — cream/terracotta editorial lactation site with roman numeral service cards and insurance verification.
New
Brand from Zero
Before
Before
→
→
After
After
The Skin Boca Raton
Shopify theme · Google Ads · Klaviyo · GA4
Square template to custom dark-luxury Shopify with conversion tracking and 4,342 impressions week one.
4,342
Impressions Wk 1
63
Transactions Mo 1
DATA YOU CAN TRUST

Every client gets a command center.

$48.2K
Revenue
247
Appointments
Monthly Recap Reports
Editorial PDF reports built with real metrics — because learning your data, trusting its accuracy, and actually seeing the numbers is the only way to run your business once gut instinct stops scaling.
Google Ads spend hit daily cap
Klaviyo open rate above 42%
Client Command Center
Weekly tasks, check-ins, and real-time pulse on what's moving — everything in one place.
5:00 AM — Pulling Google Ads data
5:02 AM — GA4 sessions collected
5:04 AM — Klaviyo metrics synced
6:00 AM — Daily briefing sent
Customize To Your Needs
Personalized coaching, strategy recommendations, and automated insights tailored to your business.
How It Works

Three steps. No guessing.

1
We Talk
15-minute intro call. I learn your business, your gaps, your goals. No pitch, no pressure.
2
I Build
I create a working preview of your site with your real data. You see exactly what you're getting before a dollar changes hands.
3
You Grow
We launch, set up your marketing infrastructure, and build the systems that let you focus on running your business.
Book Your Intro Call
What It Costs

Transparent pricing. No surprises.

Every project is different, but here’s where most clients land. Intro call is always free.

Start Here
Intro Call
Free
15 minutes, no obligation
Let’s talk about your business, where you’re stuck, and whether I can help.
What's included
15-minute video call
Honest assessment
Next steps if we’re a fit
Book a Call
Landing Page
$800
one-time
A single high-converting page — built on Shopify, mobile-first, designed to make your business look like it costs 10x what it does.
What's included
Custom design
Mobile-first responsive
SEO basics
Theme Editor training
1 round of revisions
Get Started
Most Popular
Full Ecommerce
$2,000
one-time
A complete Shopify store — multi-page, custom sections, booking integration, built to convert.
What's included
Full Shopify theme build
Custom sections & templates
Booking integration
Product/service pages
Mobile-first design
Get Started
Marketing Setup
$500
one-time, post-site
The infrastructure that makes your site actually work — tracking, ads, email, and a dashboard.
What's included
Google Ads setup
GA4 + conversion tracking
Klaviyo email/SMS
Yelp & GMB optimization
Data dashboard
Get Started
Monthly Management
$500–$2,500
per month, depends on scale
Ongoing strategy, reporting, ad optimization, and email campaigns. I become your marketing team.
What's included
Monthly reporting & analysis
Ad spend management
Email campaigns
Performance optimization
Direct access to me
Let’s Talk
Coaching
$150
per session
1:1 sessions for founders who want to learn to do it themselves. I teach you the strategy and the tools.
What's included
1:1 video session
Screen-share walkthroughs
Action items after every call
Email support between sessions
Book a Session

Not sure which tier? Take the quiz above or book a free intro call.

Find Out

Are we a fit?

What kind of business are you?
1 of 4
Biggest bottleneck?
2 of 4
Where are you?
3 of 4
What matters most?
4 of 4
Stay Connected

Founder notes, weekly.

Real lessons from building businesses — not fluff. Delivered to your inbox every week.

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MY WHY

Helping women in business feel less alone.

You need to trust who you get in bed with, it's no different here. Let's use metrics, data, and your goals to find the right path that fits for you.

1
I do my homework. I pull your data and build a real picture — so the conversation is always around your numbers.
2
We talk. 15 minutes. I learn your business, your gaps, your goals.
3
You decide. Love it, we start. If not, lucky to have met you.
yourbusiness.com
Your Hero Section
Live Preview
The Why

Can't afford support right now?

Every month I take on 1 to 2 women-led businesses for free. Full strategy and deliverables.

All I ask is that you pay it forward when you have the chance.

I read every one of these personally.

Ready to start? Book a Call →